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So maybe they're not lying about the volume...

Ever wonder why the commercials are always louder than the TV shows in between? Ever wonder why the TV stations deny they turn the volume up for the ads?

From the SciFi Channel's Feedback FAQ:

Why are commercials so LOUD?
Compression. Advertisers use compression so that everything in a commercial is about at the same (loud) audio level, close to the maximum allowable levels. This way, you can still hear their pitch even if you get up to go the kitchen or bathroom. SCI FI does not turn up the volume on these commercials they're just recorded and mixed that way. Most of our shows, however, are not in an audio-compressed format so they generally have a wider dynamic range than the ads. Since we can't go back and add compression to our shows, the ads tend to sound a lot louder than the programming.

That I didn't know... Still, one wonders why they can't then turn the volume down.

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