Let's see if I can give that top ten a little more context. Here's the up-to-the-minute SF&F top ten on Amazon.com. As of this writing, Serenity is still at #3, although Wallace & Gromit has been removed (presumably someone changed its classification - which suggests that Serenity should have been at #2 in the above list) and Firefly has been nudged down to #5 by What The Bleep Do We Know?.

But let's bounce back to the overall DVD Top Sellers list. There's Wallace & Gromit back at #1, but Serenity is #15, and Firefly is #19 - Episode III is at #32, wedged between The 40 Year Old Virgin and Hill Street Blues Season 1!

Now, let's face it: It's hard to know whether Amazon or bricks-and-mortar retail generates more sales without hard figures. You could argue that Amazon's shoppers, being all Internet- and tech-savvy, are more likely to be aware of and interested in genre releases. Heck, you could also argue that the main reason Serenity and Firefly are both beating Episode III is that most buyers are getting their Star Wars at their local department/DVD store instead.

Still, it makes for interesting reading. Supporting material for the viability of a direct-to-DVD model for Firefly Season 2, perhaps...